ClawFu Skills

175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed.

Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 160+ more — encoded as structured, agent-readable instructions.

Skills compound. Prompts don't.

Install

Claude Desktop / Claude Code / Copilot (MCP)

npx @clawfu/mcp-skills

Cursor / Windsurf

Add to your MCP config:

{
  "mcpServers": {
    "clawfu": {
      "command": "npx",
      "args": ["@clawfu/mcp-skills"]
    }
  }
}

Clone as Claude Code skills directory

git clone https://github.com/guia-matthieu/clawfu-skills.git
# Then use --add-dir or copy to ~/.claude/skills/

Browse & download individual skills

clawfu.com/skills

Catalog

175 skills across 28 categories:

Category	Count	Highlights
Content	24	copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini), SEO writing
Strategy	17	positioning (Dunford), competitive analysis (Porter), JTBD, cognitive biases
Audio	16	podcast production (Ira Glass), sonic branding, sound design (Murch)
Automation	10	workflow builder, data visualizer, report generator
SEO Tools	8	schema markup, lighthouse audit, link checker, keyword clustering
RevOps	8	pipeline forecasting, forecast scenarios, revenue attribution
Validation	8	mom test, customer discovery, lean canvas, pricing validation
Sales	6	sales narrative (Dunford), SPIN selling, MEDDIC, negotiation (Voss)
SDR Automation	6	lead enrichment, outbound sequencer, ICP scoring
Customer Success	6	health score, churn predictor, onboarding orchestrator
Video	5	AI storyboard, video concept, voice design, video QA
AI Design	5	image-to-3D, web design director, minimalist image director
HR-Ops	5	resume screener, onboarding guide, interview scheduler
Social	5	social listening, sentiment analyzer, hashtag analyzer
Legal	5	contract review, GDPR compliance, terms analyzer
Branding	4	brand strategy (Neumeier), brand voice, naming
Meta	4	skill orchestrator, RLM (large codebase), context engineering
Crisis	4	crisis detector, response coordinator, reputation recovery
Growth	4	growth loops (Reforge), PLG (Wes Bush), referral systems
Thinking	4	first principles, inversion, pre-mortem, second-order thinking
Analytics	4	A/B testing, cohort analysis, funnel analyzer
Product	3	product discovery (Cagan), design sprint (GV), Shape Up
Leadership	3	high-output management (Grove), radical candor, one-on-ones
Funnels	3	DotCom Secrets (Brunson), launch formula, nurture sequences
Startup	3	YC pitch deck, startup metrics, fundraising narrative
Acquisition	2	ad spend optimizer, Google Ads (Perry Marshall)
Email	2	email writing, deliverability checker
DevOps	1	DNS zonefile config

How it works

Each skill is a SKILL.md file following the Agent Skills open standard:

---
name: positioning
description: "Master product positioning using April Dunford's 5+1 framework. Use when: launching a new product; customers don't 'get it'; facing wrong competitor comparisons; pivoting to a new market"
---

The description tells agents when to use the skill. The body provides the full methodology — frameworks, steps, examples, and output format.

Skills work across Claude, ChatGPT, Copilot, Cursor, Windsurf — any tool that supports the Agent Skills standard or MCP.

Quality

All skills are reviewed against Anthropic's skill authoring best practices:

Expert attribution — named source methodology (Dunford, Schwartz, Cialdini...), not generic checklists
Agent-first descriptions — "Use when:" trigger terms for reliable discovery
Concise — methodology only, no explanations Claude already knows
Output contracts — declared output format for composability between skills

Automated quality checks run on every PR via Tessl Skill Review.

Security

Skills are context, not code. They contain markdown instructions only — no executable scripts, no network calls, no file system access.

100% open source and auditable
No community uploads or marketplace — curated library only
No hidden HTML, comments, or obfuscated content
MIT licensed

Contributing

Found an issue? Want to improve a skill? PRs welcome.

Quality bar: every modified SKILL.md is automatically reviewed by the Tessl GitHub Action. Aim for 80%+ score.

License

MIT — see LICENSE.

Clawfu Marketing Skills